The Mediterranean’s marine ecosystem is under pressure, but your plate can help. By opting for sustainably-caught fish, like Bullet Tuna and Little Tunny, overstressed stocks are relieved, with fishermen also benefitting. Additionally, it also helps protect our marine biodiversity whilst exploring a variety of undiscovered flavours.
What are sustainably-caught fish?
Sustainably-caught fish refers to fish that have been caught with consideration for both the long-term future of a particular species and the overall health of marine biodiversity. In short, it refers to fish that are beneficial to both you and the planet.
Sustainable fishing can help reverse the impacts of unsustainable practices and ensure that sufficient marine life remains in the sea, allowing fishing to continue indefinitely. This practice helps maintain healthy, diverse marine ecosystems and reduces the impact on threatened species. Moreover, the long-term health of fish stocks is essential for securing a source of nutrient-rich seafood to meet the ever-growing demand.
How sustainably-caught fish are the solution for unsustainable fishing practices like overfishing:
Overfishing is the term used when an excessive number of fish in a particular stock are caught, and reproduction cannot keep up, making it difficult to maintain a healthy population. This unsustainable fishing practice, among others, is putting our seas at risk and causing permanent damage to our waters. Evidently, more than a third of global fisheries have been fished beyond the limits supported by our marine biodiversity, while global demand for seafood continues to grow.
Furthermore, overfishing not only harms the environment but also directly affects us. Fishermen and communities are impacted as stocks of various fish species continue to decline, making traditional fishing methods economically unsustainable. By purchasing sustainably-caught fish, demand is shifted from overfished favourites to responsible alternatives that allow stressed stocks to recover, support the unique heritage of fishermen, and make our marine biodiversity healthier.
Why opting for sustainably-caught fish is the way to go:
The simple decision of which fish to purchase has more power than we think. It determines which fish species are caught, ultimately affecting the balance of fish populations in our waters. Worldwide demand for fish is skyrocketing—far beyond what our seas can sustain—putting them under unprecedented pressure and creating an urgent need to act. When you opt for sustainably-caught fish, you help reduce damage to vulnerable species and restore balance in our seas. So act now and choose sustainably-caught fish to protect our marine biodiversity and ensure a thriving ecosystem for future generations.
Where we come in
This project aims to raise awareness and motivate the general public to consume
underutilised and abundant fish species. By shifting demand away from overfished species
and toward sustainably-caught fish alternatives, this project supports marine conservation,
food security, and the economic sustainability of fisheries.
